Amy Michielle had a dream to own a business that was completely centered on fashion. In 2003, she launched her company SoHo Exchange, Inc., which encompasses an online boutique, wardrobe styling and wardrobe seminars. In June 2004, she launched S.H.E. by SoHo Exchange, an apparel and accessories line made primarily from vinyl billboards. Her inspir-ation comes from finding beauty in everything she sees whether it be a billboard or a pink diamond. She designs clothing for emerging entertainers, musicians and everyday celebrities like you, who want to sparkle when they walk in a room! S.H.E. by SoHo Exchange is in memory of the first woman of fashion in her life, Benella Jones.